BY MIKEY MIGO
I think it sucks when anyone dies. I know it’s part of life and all that, but the idea of family and loved ones mourning someone’s death and the idea of that person’s journey ending is a bummer. Sure, I support the death of the evil people. I’m not going to say Bin Ladin, murderers, and bad people shouldn’t get justice. It’s everyone else I’m talking about. This past week Steve Jobs died. This is the guy who ran Apple computers and revolutionized personal technology.
He was NOT the modern Ford, Edison, or Wright Brothers. Those gentlemen invented and innovated things that changed the world. Steve Jobs made phones smaller. His patents aren’t for the creation of really anything. They are for designs. Another company actually makes the technology he just figured out how to package it. I’m not saying he wasn’t a genius, but not for the same reason the i-pod-i-people would like us to think.
Steve Jobs is a marketing genius. He made people believe his products were things you HAD to have. Some people call them an “Apple cult” or the term “i-sheep” is used a lot. Steve Jobs took mid-level technology and packaged it so people would pay hundreds of dollars over value just to have that little apple logo on it and be able to comfortably sleep at night knowing they have the BEST out there. Apple computers were one thing, but the whole “i” thing is where it got crazy and people started sipping a little too much of the Kool-Aid. People have their ipods, ipads, itunes, iphones, i, i, eye-yie-yie!
The man knew his stuff though. I’m not discrediting him, but the little overpriced device you play Angry Birds on and drunk text on is not the automobile, airplane, or electricity. Hell, it’s not even the internet or the mp3. Steve Jobs is responsible for branding technology to the mindless masses. If anything, he made Apple the new “McDonalds”. It’s the same story of the success of excess. 56 is still WAY too young. RIP, Appleman.
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